Make your business stand out from the competition when you search for promotional gifts. You can boost your business advertising with unique corporate gifts from quality suppliers. Choosing the right gift and distribution can make all the difference with your campaign’s success.

Unique corporate gifts can be an brilliant way to stand above your competitors. After all, there will always be competition in your industry, but you need to find a way to have your company stand apart. Statistics show that when individuals or businesses receive corporate gifts from a business, they are more likely to choose your business for future transactions. Giving unique and desirable gifts will increase the chances that your current and future customers and associates will use your business’ services and products in the future.

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Look for unique gifts that your target customers could not necessarily find anywhere else. You can find branded coffee mugs and promotional pens quite easily, but what about noise-cancelling headphones that they can use in the office, at home or while travelling on an airplane? Look for mahogany desk clocks or high-end golf equipment pieces that they will use time after time. When you concentrate on giving a select number of people these exceptional gifts, you are showing them how much their business means to you. Don’t worry that you are not supplying more individuals with more promotional items. You can address them in future advertising campaigns. For your current customer retention goals, you need to find unique promotional corporate gifts that will help you to stand out above your competition and boost your business name.

Sometimes Dr. Sue Wendling will be excavating a tooth, drill whining like a horde of mad mosquitoes, when her patient abruptly starts twitching, then explodes with laughter. Not because of nitrous oxide, but because the scene playing behind the patient’s virtual reality glasses, on a miniature movie screen that helps place the drill out of mind.

Comedy is the largest genre in Wendlings 100-title video library — most requested, Chis Farley’s Tommy Boy — which is one of the many amenities at her 1000 patient dentistry practice.

Since 1997, the practice has been in at Oswego Point office with an expansive view of the Willamette River. Her web site promises boat-staring from the operatory, a Brookstone massage chair, heated neck pillows and blankets, lavender scented towels, paraffin hand dips, digital before and after smile portraits and door to-door town car service.

“I get a lot of my thoughts from day spas,” says Wendling, a West Linn resident, who teaches comedic dentistry at the Las Vegas institute for Advanced for Dental Studies. “I’m a dental-phobic myself, so I’m always looking for things I can use. It’s also how I promote my practice,” she says. “Most of my patients come to me by referral. They go back to work and say, ‘You’re not going to believe this,’ and talk about the experience of having a warm pillow place at the base of their neck…We’ve made a culture.”

It’s an elite culture that’s being replicated across the nation. The June issue of Dental Practice Report, a trade journal that focuses on the business side of dentistry, carried a six-page cover tale, “Dental Spas: Fad, Niche, or Emerging Trend?”

According to the article, the practice of luring patients in with an elaborate array of creature comforts has blossomed in the last six months. It’s being driven largely by cosmetic dentists attempting to build practices in a down economy and to differentiate themselves from the competition – not only other dentists, but also do-it-yourself kits for teeth whitening, one of the most common cosmetic procedures.

Meanwhile, the Madison, Wisconsin based American Academy of Cosmetic Dentistry offered a discussion on “Spa Dentistry” at its annual conference last spring.

According to Eric Nelson, a spokesman for the academy, its membership has expanded in recent years as more general practice dentists are offering cosmetic procedures. Many are trying to supplement a death in revenues from once-common maladies like cavities, which have become increasingly rare and needed to be refilled less often because filling have become more durable. Although a fraction of the academy’s 5,500 members have incorporated spa-like amenities into their practices, Nelson says the trend is catching on, especially as the recession lingers.

“The days of drill-and-fill dentistry are over,” says Nelson. “Our dentists aren’t just competing with each other, they’re competing with all the electives things people do in their lives. Right now people are stuck between, ‘Do I want a new car, a trip to Paris or a smile make-over?’ A full mouth of veneers can cost between ,600 and ,000.”

Nelson’s not kidding. Wendling charges ,200 a tooth for veneers. For a full mouth whitening, she charges 0 to 0, and for a full mouth restoration, the bill is between ,000 to ,000.

At the Art of Smile Making in Lake Oswego, a cosmetic dentistry practice owned by academy member Steve Lind, the chair – which at the flick of a switch offers a full body massage – is rarely empty. Lind supplements his services with virtual reality goggles, surround sound headphones and heated towels and blankets. He orders doughnuts for his morning patients and pours wine for his afternoon patients.

And at Paramount Dental Care in West Linn, which opened in Cascade Summit in October, Grant Smith offers freshly baked bread and cookies. Gardenia-scented aromatherapy candles burn in the waiting room, which, with its overstuffed chairs and couches, looks more like’s someone’s living room.

More candles burn in the operatories, where the lights are dim and patients listen to James Taylor on Bose headphones or watch “Pleased Gilmore” or “Forrest Gump” on ceiling-mounted flat panel displays. Even the sound of the drill is missing because Smith has switched to an air abrasion tool that works like a miniature sand-blaster, eliminating the whine and need for Novocain. All is silent except for the occasional guffaw.

“Without a doubt, this is increasing our client base,” says Smith, a Lake Oswego resident who’s already invested ,000 in his new office and is plotting to add a full time masseuse.

“To have a patient laugh during a root canal is a really clean experience.”

Sometimes Dr. Sue Wendling will be excavating a tooth, drill whining like a horde of mad mosquitoes, when her patient abruptly starts twitching, then explodes with laughter. Not because of nitrous oxide, but because the scene playing behind the patient’s virtual reality glasses, on a miniature movie screen that helps place the drill out of mind.

Comedy is the largest genre in Wendlings 100-title video library — most requested, Chis Farley’s Tommy Boy — which is one of the many amenities at her 1000 patient dentistry practice.

Since 1997, the practice has been in at Oswego Point office with an expansive view of the Willamette River. Her web site promises boat-staring from the operatory, a Brookstone massage chair, heated neck pillows and blankets, lavender scented towels, paraffin hand dips, digital before and after smile portraits and door to-door town car service.

“I get a lot of my thoughts from day spas,” says Wendling, a West Linn resident, who teaches comedic dentistry at the Las Vegas institute for Advanced for Dental Studies. “I’m a dental-phobic myself, so I’m always looking for things I can use. It’s also how I promote my practice,” she says. “Most of my patients come to me by referral. They go back to work and say, ‘You’re not going to believe this,’ and talk about the experience of having a warm pillow place at the base of their neck…We’ve made a culture. ”

It’s an elite culture that’s being replicated across the nation. The June issue of Dental Practice Report, a trade journal that focuses on the business side of dentistry, carried a six-page cover tale, “Dental Spas: Fad, Niche, or Emerging Trend?”

According to the article, the practice of luring patients in with an elaborate array of creature comforts has blossomed in the last six months. It’s being driven largely by cosmetic dentists attempting to build practices in a down economy and to differentiate themselves from the competition – not only other dentists, but also do-it-yourself kits for teeth whitening, one of the most common cosmetic procedures.

Meanwhile, the Madison, Wisconsin based American Academy of Cosmetic Dentistry offered a discussion on “Spa Dentistry” at its annual conference last spring.

According to Eric Nelson, a spokesman for the academy, its membership has expanded in recent years as more general practice dentists are offering cosmetic procedures. Many are trying to supplement a death in revenues from once-common maladies like cavities, which have become increasingly rare and needed to be refilled less often because filling have become more durable. Although a fraction of the academy’s 5,500 members have incorporated spa-like amenities into their practices, Nelson says the trend is catching on, especially as the recession lingers.

“The days of drill-and-fill dentistry are over,” says Nelson. “Our dentists aren’t just competing with each other, they’re competing with all the electives things people do in their lives. Right now people are stuck between, ‘Do I want a new car, a trip to Paris or a smile make-over?’ A full mouth of veneers can cost between $3,600 and $20,000. ”

Nelson’s not kidding. Wendling charges $1,200 a tooth for veneers. For a full mouth whitening, she charges $460 to $900, and for a full mouth restoration, the bill is between $36,000 to $40,000.

At the Art of Smile Making in Lake Oswego, a cosmetic dentistry practice owned by academy member Steve Lind, the chair – which at the flick of a switch offers a full body massage – is rarely empty. Lind supplements his services with virtual reality goggles, surround sound headphones and heated towels and blankets. He orders doughnuts for his morning patients and pours wine for his afternoon patients.

And at Paramount Dental Care in West Linn, which opened in Cascade Summit in October, Grant Smith offers freshly baked bread and cookies. Gardenia-scented aromatherapy candles burn in the waiting room, which, with its overstuffed chairs and couches, looks more like’s someone’s living room.

More candles burn in the operatories, where the lights are dim and patients listen to James Taylor on Bose headphones or watch “Pleased Gilmore” or “Forrest Gump” on ceiling-mounted flat panel displays. Even the sound of the drill is missing because Smith has switched to an air abrasion tool that works like a miniature sand-blaster, eliminating the whine and need for Novocain. All is silent except for the occasional guffaw.

“Without a doubt, this is increasing our client base,” says Smith, a Lake Oswego resident who’s already invested $50,000 in his new office and is plotting to add a full time masseuse.

“To have a patient laugh during a root canal is a really clean experience. ”